BendiNewsTest: Milton Glaser Launches “It’s Not Warming, It’s Dying” Campaign to Fight Climate Change

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Monday, August 4, 2014

Milton Glaser Launches “It’s Not Warming, It’s Dying” Campaign to Fight Climate Change

In an effort to eliminate any doubt about the severity of climate change, graphic designer Milton Glaser has launched a campaign to change the language around it. Glaser, the designer of ‘I Heart NY” fame, has created a badge and poster campaign entitled “It’s Not Warming, It’s Dying” that he hopes will drive home the reality of climate change and move discourse away from soft, ambiguous terms like ‘global warming’. “There is no more significant issue on earth than it’s survival,” Glaser told Dezeen. “The question is, ‘how can anyone not be involved?”