BendiNewsTest: LEGO Dumps Partnership with Shell Oil in Wake of Greenpeace Campaign

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Thursday, October 9, 2014

LEGO Dumps Partnership with Shell Oil in Wake of Greenpeace Campaign

After 50 years, LEGO will finally end its co-marketing campaign with Shell Oil. The move comes in the wake of a viral video from Greenpeace which brought attention to a branding effort that seeks to sell big oil to small kids. The video, “Everything is NOT Awesome,” shows a pristine Arctic landscape made from 265lbs of LEGO being slowly submerged in oil, a reference to Shell’s continued efforts to begin drilling in the Arctic.

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Post tags: Arctic Drilling, arctic oil, children's toys, environmental destruction, Greenpeace, lego, lego environment, lego oil, oil branding, oil exploration, Royal Dutch Shell, shell oil