Accusations of “pinkwashing” have recently been leveled at a partnership between breast cancer organization Susan G. Komen and “oilfield services” company Baker Hughes. To help raise awareness of breast cancer amongst its predominantly male workforce, Baker Hughes has painted 1,000 drill bits pink and is distributing them to oil and gas fields worldwide. Due to widespread concern and ongoing research into possible connections between the fracking industry and cancer, many are asking why on Earth Komen has entered into this partnership.
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Post tags: Baker Hughes, corporate sponsorship, fracking, fracking company paints drill bits pink to fight breast cancer, philanthropy, pink drill bits, pinkwashing, Susan G Komen
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