Monday, June 8, 2015

Can this tree provide financial security for 10 million people in Africa?

Baobab tree

Money sadly doesn’t grow on trees. However, what does grow on trees can earn a person quite a bit of money, if there is a market for it. An icon of the African savanna, the baobab tree is well-established in varied ecosystems. The fruit and leaves of the baobab are very nutritious and easily cultivated, even in dry environments where traditional agriculture is not possible. Despite enormous potential, there is not yet a global market for baobab. London-based Aduna aspires to create such a market as a means to alleviate poverty and empower rural African communities.

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