One newspaper in Sri Lanka may have just found the answer to the struggling print newspaper business – and is helping to stop the spread of mosquito-borne diseases at the same time. Mawbina newspaper teamed up with Leo Burnett Sri Lanka in order to create mosquito-repelling newspapers for a public health campaign, and once those papers hit newsstands, sales increased by 30 percent. In fact, the mosquito-fighting newspapers were so popular that they sold out by 10 am and brought lots life-saving attention to fighting dengue fever.
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Post tags: citronella ink, citronella posters, dengue fever, dengue fever awareness, Leo Burnett Asia, mosquito repellant, mosquito repellant newspaper, mosquito repellant patches, mosquito repellant posters, National Dengue Week, social advertising, social design, social good, sri lanka, Sri Lanka newspaper
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